Creative and results-driven art lover.
Passionate about using art to engage audiences.

PROFESSIONAL EXPERIENCE

Camilla Australia - Global Fashion Print House
Graphic Designer Jan 2024 - Present (full-time), Sydney, Australia

• Produce print and digital designs following brand guidelines for promotions, collaborations, events, and retail.
• Collaborate with the creative team to conceptualize and design digital content across social media, blogs, EDMs, ad sets, website assets, and print media.
• Ensure all content aligned with Camilla’s aesthetic and brand values, maintaining consistency across platforms.
• Propose innovative ideas and redesigned visuals for collection launches and promotions, using mock-ups to enhance presentations.
• Edit weekly videos for social media, paid media, and campaigns to boost engagement and brand visibility.
• Partner with marketing, merchandising, and web teams to achieve project objectives and deadlines.
• Demonstrate strong problem-solving skills, creatively addressing challenges as they arose.
• Resize advertisements for various media platforms while preserving brand integrity.
• Staying informed on industry trends and competitor activities to generate innovative design concepts.
• Contribute to evolving the brand’s visual identity through creative design solutions.

 

Moira Hughes Couture - Sydney’s leading Bridal Couture fashion brand
Branding + Sales Assistant Feb-Nov 2023 (part time)  Sydney, Australia

• Actively contributed to retail operations, providing valuable support in areas such as customer service and sales assistance to ensure a seamless and positive shopping experience for customers.
• Responsible for developing engaging creative content and designs for social media platforms, with a focus on enhancing brand visibility, audience engagement, and overall online presence.
• Implemented an office reorganisation initiative, optimising the workspace layout and streamlining processes to enhance efficiency and productivity.

Seventeen Magazine - Editorial, Hearst Publishing, New York, USA
Deputy Art Director, 2008-2017

• Planned and executed creative concepts from start to finish for the Fashion, Celebrity, and Beauty departments, resulting in increased engagement across print, online, and social media channels.
• Led a team of 10 editors, designers and photographers at Seventeen Magazine, resulting in a 20% increase in readership and a 30% increase in social media engagement. Making Seventeen Magazine and Seventeen.com the largest teen magazine and teen magazine website in the world.

Custom Art by Miranda Sheppard - mirandasheppard.com, worldwide
Artist/Illustrator/Art Consultant 2017- present (part time)

• Managed private commissions, wedding/event art, portraiture, commercial/branding art, prints, and stationery as a creative extraordinaire at Art by Miranda Sheppard. Artwork featured in top publications across the globe.
• Sold over 100 pieces of artwork.

Harper’s Bazaar Magazine Advertising, ACP Publishing, Sydney, Australia
Promotions Designer, 2004-2008

• Created promotional concepts and designs for advertising clients, including magazine layouts, photo shoots, social media, promotional events, resulting in increased revenue for the company.

 

EDUCATIONAL BACKGROUND

Bachelor of Visual Communication - KvB Institute of Technology (Sydney, Australia) 2001-2003
Majored in Graphic design. Advertising, typography, public speaking, pre-press printing, drawing, illustration, art history, marketing, digital image manipulation, computer applications.

SACI University, Studio Art Center International (Florence, Italy) 2003-2004
Graphic design, art history, illustration, serigraphy, painting and photography.

SVANYC, School of Visual Arts New York City (New York, USA) 2014-16
Screen Printing, Illustration, Photography, Painting.

 

SOFTWARE PROFICIENCY

• Proficient in Adobe Creative Suite, Canva, Microsoft Office.